Winter search.

Three pages every inn should have for February.

A free seven-slide guide for independent innkeepers. Read it in ten minutes, act on it in a week.

Free. Instant download. No sales call.

It's yours.

Download the guide below. If you added your inn and town, Kevin's winter search note will reach your inbox within two business days.

Download the guide (PDF)
That didn't go through. Try again, or email kevin@kewlmethod.com and he'll send the guide.
Cover of the Winter Search guide
October

People have already decided to come. They search for a place to sleep, and your homepage does the job.

February

People haven't decided yet. They search for a reason to go: a feeling, an occasion, an excuse. Most inn websites don't answer them.

What's inside

Seven slides. Real searches winter guests type, what a quieter February is worth, the three pages to build, and a one-week plan.

Cover slide: Winter search, over a misty ridge
Winter search. The cover.
Slide: October versus February searches
October to February. Why winter guests search differently.
Slide: winter search phrases
Not one says "inn." What winter guests actually type.
Slide: what a little winter is worth
The math. One inn, two quiet months.
Slide: the three pages
The three pages. What goes on each one.
Slide: before you publish, with a one-week plan
Before you publish. A one-week plan.
Slide: a free private winter search check
Your free check. How your inn shows up in winter.

Three pages, one winter.

Your homepage can stay the porch in October. These sit alongside it, each answering one kind of winter search.

  1. 1

    A winter page that sells winter

    What February is actually like at your inn: the fire lit at four, the trails empty, a table on a Saturday. Titled for the search, with winter photos.

  2. 2

    A winter guide to your town

    "Things to do in your town in winter" is searched every year by people who haven't picked a place to stay. You answer it at breakfast every day.

  3. 3

    A page for each winter reason

    The anniversary, snowed in, the writer's week. A name, a short story and what's included. Value, not a discount.

Before you download.

Is it really free?

Yes. You get the guide right away. If you add your inn and town, you also get a short note by email within two business days on how your inn shows up in winter searches. No call, no invoice.

Who is it for?

Owners of independent inns, B&Bs and small hotels whose slow months are February and March. It works for retreats and vacation rentals too.

Do I need a web designer to do this?

No. Every page in the guide can be built on the site you already have, in an afternoon each, on most website builders.

What happens to my email?

We use it to send your search check if you asked for one, and the occasional note when we publish something useful for innkeepers. We never share it.

A private look at your inn in winter search.

Prefer email? Send your inn's name and town. Kevin runs about ten guest-style winter searches and replies within two business days: where you appear, who's winning the searches you're missing, and the one page he'd build first.

Email Kevin
kevin@kewlmethod.com
Send my inn's name

Kewl Method is a two-person brand, web and search studio for owner-run places.